Greenwashing is a practice that misleads consumers into believing that a company or destination is more environmentally friendly or sustainable than it actually is- not only does it lead to betrayal of trust but is a huge hindrance to genuine environmental progress too. It’s important for consumers to be aware and vigilant, looking beyond flashy claims and digging deeper into a company’s actual practices and commitments to sustainability. It is also important for businesses to understand what greenwashing is.
Read More
On January 22, 2024 saw the consecration ceremony of Ram Mandir ,in the heart of Uttar Pradesh, Ayodhya, a city steeped into history and spirituality. The Uttar Pradesh government has envisioned an investment of Rs 85,000 crore for redevelopment of Ayodhya ,as the plans are to develop the temple down as an economic and tourism hub(ETBFSI, Jan 2024)
Read More
Tadoba, a teak and bamboo paradise in Central India, showcases the jungle’s beauty year-round. Recently recognized as one of India’s best parks, it boasts majestic tigers and playful cubs near picturesque lakes like Tadoba and Telia. With visionary management and village relocation programs, the area now hosts over 100 tigers across 1,854 square kilometers. The park is steeped in Gond tribe legends, and visitors can explore three tourism zones through four access gates: Khutwanda, Kolara, Navegaon, and Mohurli. Discover the Jewel of Vidarbha and its captivating wildlife.
Read More
Tiger Mountain Pokhara Lodge awarded by RARE India in collaboration with TOFT for their operational best practices and journey towards building a planet sensitive and community inclusive hospitality business.
Read More
The travel industry is witnessing a paradigm shift with a growing emphasis on sustainability. Booking.com’s Sustainable Travel Report 2023, based on insights from over 33,000 travelers across 35 countries and territories, reveals that 76% of global travelers express a desire to travel more sustainably in the next 12 months.
Read More
Your travel website is the representation of what your business looks like. In today’s world sustainability has become a buzzword, so it is important that we shout out our commitment on social media; you all are doing really good work and it is worth the effort to use it as a marketing tool. We would advise the travel and tour operators to include the below on your website:
Read More
Gaurav Dhotre, is a corporate turned naturalist . He gave up his mumbai city life to follow his passion for wildlife. He discovered his love for wildlife in childhood and was fascinated to draw and read about wildlife and as he grew he took to trekking and hiking, used to increase his knowledge about the Flora and Fauna.
Read More
Community run initiatives are the most sustainable in the protection of landscapes and engagement of various stakeholders. The Baiga jewellery initiative that was started in 2018 is one such example of a sustainable initiative that now spans across 20+ community members in villages situated in Mukki and Khatiya regions of Kanha Tiger Reserve.
Read More
Rural tourism signifies the visitor’s interest in the customs of the indigenous and exotic destination. Rural tourism represents rural life, culture, art and heritage in the destination, from which the local community benefits economically and socially.
Read More
Make memories, take photos and leave only footprints One of the world's the fastest growing economic sectors, tourism holds opportunities for all if conducted sustainably. Around 2 billion people travel each year for tourism purposes. Travel and tourism connect people and bring [...]
Read More
